Drone photography. There’s no doubt about it, drones are about the best geek-gadgets out there. They come in all different shapes and sizes and can perform all kinds of technical functions. They typically come fitted with their own GPS and barometric pressure sensors, which can make flying them a breeze. They also have a handy failsafe called “return to launch” which means that they return to their take-off site when you activate the feature or if their signal is lost. Cool, right?

Drone photography and videography is increasingly popular and quickly becoming standard in the real estate business. It’s an easy way to get that perfectly angled aerial shot of your client’s family home, new development project, or retail and industrial sites. And, of course, you can use them for work and play, but before you decide that drones are for you, here are 5 things you should know about them.

1. KNOW THE LAW

Australia has a great framework for what you can and can’t do with a drone, and it’s important that we know what the laws are, adhere to them, and ensure we can continue to enjoy excellent aerial photography, unlike other countries where drones are more restricted. The Civil Aviation Safety Authority (CASA) is the governing body and you can find the info you need here.

2. KNOW HOW TO FLY

Even with all their sensors and functions, you’ve still got to know how to operate your drone. What happens if it’s windy or dark or the weather is terrible? What if you’re taking photos or filming by the beach and the GPS drops out and you’ve got to make sure your drone isn’t lost at sea? So, you know the saying, practice makes perfect.

3. KNOW YOUR OPERATOR OPTIONS

For still photography, sometimes single operator is still your best bet, but it depends on the kinds of shots you’re after, your budget, weather conditions, and a few other factors. Having said that, for professional video, dual operator is a necessity: One person can focus on the flying and the other can produce those smooth pans to show off your client’s property in it’s best light. Which leads us to…

4. KNOW WHAT YOU WANT

You’ve got to plan your photography and videography. Sure, you can’t plan for every eventuality and sometimes chance favours the unprepared, but it still pays to know what creative direction you want to go in. What are your client’s needs? What’s the brief? What are the specs? And finally…

5. KNOW HOW TO LOOK AFTER YOUR DRONE

You won’t get far if your drone isn’t maintained. We recommend double-checking everything is charged and all your firmware is up to date.

V-MARK CAN HELP!

If drones are a bit beyond you, or you simply don’t have the time to learn them, here’s where we can help you out. With the addition of drones to our stable, V-Mark design can now take your still photography and video production to the next level and have you or your client’s property come up trumps. Contact us today.