Real estate video is a valuable tool for both real estate agents and vendors. A real estate agent attracts clients through both the availability of properties for sale and marketing of the business as a whole. In the increasingly competitive real estate market, embracing new promotional tools has the ability to raise an agency above the rest. This is certainly true for real estate video that is applied in strategic and creative ways. In fact, experts estimate that a minute of video is equal to nearly 2 million written words.
There are a multitude of ways in which real estate agents can use videos to raise the profile of their business and increase sales. The most obvious use is for the promotion of properties up for sale. Through the power of a video, an agent can conduct virtual tours, virtual open houses, and even live stream auctions. Sold properties can also be publicised via video allowing agents to demonstrate diversity of products, results and brand. Highlighting property development stages through time lapse video is a creative option for attracting buyers and retaining a developer as an ongoing client. Selling the neighbourhood is an important part of selling a property and video can once again be a valuable asset. Showcasing a community’s visual appeal, natural attractions, parks, restaurant and retail outlets as well as events will ensure that potential buyers are engaged.
Videos can also be utilised as tools to communicate a brand in a contemporary style. Gone are the days of a simple ‘About Me’ profile on a website. With videos, an agent can introduce themselves personally to potential clients, communicating key strengths, experience and personality. An agent may wish to take this a step further and develop a suite of videos such as industry news, market updates, tips & tricks, practical information and much more. It is even possible to live-stream information or have question and answer sessions.
The production of such videos also has the ability to impact a real estate agent’s search engine rating. Web pages with videos are more likely to rank on the first page of a Google search as videos are considered to be higher quality content than traditional keywords. By embedding the videos into a website, sharing on social media channels, seeking email click-throughs and so on, the agency can become much more visible in cyberspace.
V-Mark Design are industry leaders in the development of real estate videos. Their experts work with clients to develop a concept, film the subject, edit as required and add graphics such as logos and property information.