V-Mark Design are leaders in the photography industry. Known for their high quality corporate photography, real estate photography and event photography, the expert team at V-Mark usees state of the art equipment as well as their specialist skills to capture a subject perfectly. Here are some of V-Mark’s top tips and tricks for ensuring quality photography, no matter what your level of experience is.
- Understand shutter speedThe longer the shutter speed is, the more light goes to the sensor. Using long speeds works when there isn’t a lot of light, fast speeds are suitable for freezing a moment and middle of the road for general photography.
- Understand the impact of lightUse your eyes first. If your subject is shadowed or is squinting at the sun, then the photograph is unlikely to be the professional shot that you’re looking for. Moving a subject around to test the impact of light can be a good start. Lighting from varying angles can highlight different features and even make the end result more interesting.
- Check the backgroundWhen shooting away from the studio, make sure you check out the surroundings. Dirty doorways, rubbish and a weed-filled garden can certainly detract from an otherwise lovely photograph. The same can be said for any background items that may distract from the main subject of your photograph. Repositioning either the subject or the photographer at the time is a simpler option than later editing out the unwanted item.
- Edit your photosThe more time you spend getting the photo shoot right, the less time you will need to spend editing and retouching your photographs. Issues that can be fixed include exposure, blurriness and removal of unwanted items in the background. This is also the time that you can put your own personal style onto the image such as background fade, black and white or high contrast.
- Product photography is a different ball gameTaking professional-looking photographs of products, especially shiny items such as jewellery, requires some forethought. Using natural light is a great option as it reduces glare, reflections and shadows. Test out different locations using different amounts of natural light to see which gives the best result. Keep in mind that photos of shiny items generally work best on a plain matte background.
V-Mark Design also advises taking as many shots as needed to get the photograph right. In these days of digital photography we no longer need to be concerned with the costs associated with using rolls of film. After the shoot is complete, review the photographs, delete the ones that haven’t met the brief and work on editing the best shots.